Building a brand while homeless

[iSpoogeDaily]

Just a quick post in an hour or so before I go to work. Now broken up over a couple sessions.

Homeless guy going to work? What? Most homeless people work. You probably don't know they're homeless. Many professionals and artists have spent time homeless. It's not all mental illness and drugs out here. Most homeless people are sober, according to Invisible People.

There are at least two strata of homeless people. The parasites and the survivors. One class might be paying karma while the other is being tested. There are plenty of important stories of people who have been tested before they receive their blessing to make sure they can handle it, and an element of some of those stories is even being abandoned by people who think the hard times are due to karma.

So running a honest brand as a homeless person in an increasingly narcissistic world full of parasites on its own is a difficult feat. One can run a brand without disclosing homelessness and thus inexplicably be unable to compete due to lack of resources and external failures. Or one can run a brand having disclosed homelessness and be seen as looking for pity and have all manner of projections applied to them.

We can look to meat space for guidance. When we see a dirty person in rags we say they're homeless. When we see me there are few indicators that I'm homeless. Sometimes in the Bay Area people would comment that programmers look like they're homeless. Free t-shirts, lack of bathing. In reality it was clearly an exaggeration, but I get the sentiment.

It's possible for a person to run multiple brands, no doubt. Some brands may be commercial in nature while others may be personal and authentic. One might say that the latter is a thing of the past, as in the increasingly narcissistic world there is less and less room to breathe resource wise and thus more people who might've been authentic turn to the way of sociopathy (psychopaths are born, sociopaths are made). But along the lines of karma vs. test, the righteous are made more righteous through resolve and the others fall into degeneracy and worse. The great separation.

A brand will diverge into one of the two camps. Every person needs to feed themselves, but it's possible to create a niche brand that is monetized for example. Do the engagement baiting, etc.. I see monetized YouTube and Twitter channels and have no issue. But on the other hand it's immoral at best to post affiliate links without disclosure. 'Paid promotions' are similar, they should be disclosed or else the trust in the brand can be damaged.

So while finances of brand owners are increasingly squeezed and opportunities to make money online are ever expanding, they way forward is away from the way of the 90s-00s where people had a personal brand that they used for everything and toward niche/theme pages.

iSpooge Daily is a journalistic brand that will never be monetized or have affiliates. My personal brand HarlanJI is a professional brand in the software industry and may have sponsorships, affiliates, monetized content that's on brand. It is a commercial brand by nature.

Time to go. Thanks for reading.